Use casePublished on March 1, 2025·6 min read

Visualizing an urban project in its real context with AI

How AI enables urbanists and architects to visualize their urban projects integrated into the existing landscape in seconds.

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Insertion 3D

Insertion 3D Team

Visualizing an urban project in its real context with AI

Why visualize an urban project in context

Visualizing an urban project within its real environment is a key step for any planning professional. Whether it is a new building, public square, or park, stakeholders need to see how the project integrates into the existing urban fabric.

Traditionally, this step involves hours of work on photo editing software or expensive 3D renders. Manual photomontages require advanced graphic skills and considerable time investment.

The AI approach to urban insertion

Artificial intelligence radically transforms this process. By automatically analyzing perspective, lighting, and environmental context, AI can integrate an architectural render into a site photo in seconds.

The result is a realistic visualization that respects project proportions, harmonizes lighting with the existing environment, and produces a natural outcome. No more spending hours in Photoshop to achieve a professional result.

Concrete use cases

Urbanists use these visualizations to present their projects to officials and the public during consultations. Architects incorporate them into tender responses and competition entries. Developers use them to market their programs even before construction begins.

In each case, the ability to show the project in its real context is a decisive advantage. It reassures decision-makers and accelerates approvals.

How Urban Preview works

The process is simple: upload your project render, select the project type and integration style, and the AI generates the visualization. You can adjust parameters like viewing angle or add custom instructions to refine the result.

The entire process takes less than a minute. The result is exportable in high resolution for your presentations and files.

Guaranteed professional quality

Generated images are high resolution, suitable for client presentations, competition files, and marketing materials. The AI faithfully preserves your project volumes and materials while creating a realistic urban context.

You retain full control over the result through the improvement mode, which allows you to refine every detail to your expectations.

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